TopoliMotors, a family owned business established in 2006, is committed to providing customers with a modern way of viewing and purchasing quality pre-owned vehicles. As an online based company, along with our low overhead, They are able to provide savings for our customers and offer vehicles at a fraction of the suggested retail price.
I helped Topoli frame and design the online experience simply, as a solution that can help people get an affordable and quality used car in an easier way.
This first version logo represents the idea of getting a quality car as easy as turn on the engine. But we weren’t very satisfy because the letter T is not really legible. Since our audiences mainly are male, the whole feeling is a little feminized. So here comes the final version as follow.