Practicle is a fun and engaging math learning app for primary school kids aged 7-12. I helped the Practicle team go through the branding exercise by designing a new logo, website, and vibrant color palette that reflects the current state of the brand and sets a good foundation for future growth. I work directly with the 2 founders and marketing team to create a new brand strategy and identity that would position them as education experts in Singapore kids' math learning. Our final logo reflects the strength of their products, a perfect combination of AI, Game,s and Video. I also created a visual language free of complexity complimenting the unobtrusive and intuitive nature of Cryptocrest. The design process was guided by two fundamental attributes of the company: robust and reliable.
Practicle 是一款有趣且引人入胜的数学学习应用程序，适用于 7-12 岁的小学生。 我通过设计新Logo、网站和充满活力的色彩来帮助Practicle团队完成品牌塑造工作，这些色彩反映了品牌的当前状态，并为未来的发展奠定了良好的基础。我直接与2位创始人和营销团队合作，创建新的品牌战略和身份，将他们定位为新加坡儿童数学学习的教育专家。 我们最终的标志反映了他们产品的实力，是人工智能、游戏和视频的完美结合。
