SquareDoor is a startup that claims a new standard of vacation rentals globally, an easy and simple way to find accommodations worldwide.
I joined SquareDoor as a designer to help them build a visual identity, website, and all the marketing touchpoints. The selected logo identity represents the idea of connection of people traveling around and creating a beautiful memory.
The logo form is based on a photograph icon, which implies travel memory. From a color and photography perspective, the chosen brand palette is bright, optimistic, and approachable. I then extended this design language to SquareDoor's posters.